Wide Angle Wednesday — Quality From Around The Internet
Matt Diggity does a lot of things right. He’s become a well-known SEO figure on the strength of the quality of free lessons and tips he shares. Sign up for his list and you’ll see what I mean: no fewer than nine SEO resources come with your welcome email. Everything from an onsite SEO guide to the hosts he suggests for PBNs to scaling an SEO agency.
Today I found an excellent post of his on how to get your or your client’s page into the featured snippet on page one of the SERPs. He definitely includes what I’d call non-obvious tips and ninja tactics. He also shows you what tool to use to do an audit of your pages so you can see where the low-hanging fruit is.
The steps he suggests are easier to implement than you might think, and no, you definitely don’t need to be at position #1 for a query already to get in the featured snippet! Check this out:
If you don’t grab it on the first try, make some adjustments and try again. Don’t give up. Put it this way, I’ve never not been able to steal it.
I’ve been meaning for a long time to test push notifications, as I’ve heard they have far better response rates than email, and the opt-in is so much faster.
Finally I installed One Signal today on one of my sites and I’m sorry I didn’t do it sooner. I can’t speak yet for the the engagement I’ll get but man for a WordPress site creating a One Signal account, installing the plugin and setting up for Chrome, Firefox and Safari was a breeze.
I know it’s capable of a lot more than I’ll probably need it for too. Incredibly to me, it is free, and there are no limits on devices, notifications, or integrations. Real time analytics, A/B testing and more right out of the box. I’m trying to stay objective but I’m not seeing a downside yet!