The Firefox Identity Team have released Hi-Res bitmap and Vector Firefox Logos. These logos are perfect for creating your own desktop wallpapers, posters, banners, buttons, etc. This is how you market things in 2004: release the high-quality raw materials for all sorts of digital marketing and then let your fans who do desktop publishing, graphic design, and web publishing create not only the marketing for you, but almost all the distribution as well!
Even though it’s still relatively early in the age of blogging and individuals publishing on websites on issues about which they feel passionate, it’s clear that if you produce excellence you can count on your fans to help you find new fans.